Privacy policy

This Privacy Policy describes how we collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Title

Last updated: May 2025

1. Introduction

2. Information We Collect

3. How We Use Your Information

4. How We Share Your Information

5. Data Retention

6. Your Rights Under GDPR

7. Data Security

8. Cookies & Tracking Technologies

9. Third-Party Links

10. Updates to This Privacy Policy

1. Introduction

Outdoor Fun Toys ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (www.outdoorfuntoys.co.uk) or interact with our services.

By using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect and process various types of personal information to improve your experience and provide our services efficiently.

A. Information You Provide to Us

  • When you make a purchase, we collect your name, billing and shipping address, email address, phone number, and payment details.
  • If you contact us for support, we may collect details regarding your inquiry and order history.
  • When subscribing to our newsletter, we collect your email address for marketing purposes (with your consent).

B. Information Collected Automatically

When you browse our website, we automatically collect certain data, including:

  • Device and Browser Information – IP address, browser type, operating system, and referring URLs.
  • Website Usage Data – Pages viewed, time spent on pages, and actions taken (e.g., adding products to the cart).
  • Cookies and Tracking Technologies – We use cookies and analytics tools (e.g., Google Analytics) to improve user experience. You can manage cookie preferences in your browser settings.

C. Payment Information

We do not store or process payment card details directly. Payments are securely processed via third-party providers like Shopify Payments, PayPal, Klarna, and Stripe, which adhere to PCI-DSS standards.

3. How We Use Your Information

We use your personal information to:

  • Process orders and payments securely.
  • Deliver products and provide customer support.
  • Send order updates and shipping notifications.
  • Improve website functionality and experience through analytics.
  • Personalize marketing communications, including promotional emails and retargeting ads (only if consent is given).
  • Prevent fraud and enhance security of transactions.
  • Comply with legal obligations and protect our business interests.

You can opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us directly.

4. How We Share Your Information

We respect your privacy and do not sell or rent your data. However, we may share your information with:

  • Trusted Third-Party Service Providers – Payment processors, courier companies, email marketing services, and website analytics providers.
  • Legal & Compliance Authorities – If required by law or in response to valid legal requests.
  • Business Transfers – In the event of a merger, sale, or business restructuring, your information may be transferred to a new owner under this Privacy Policy.

All third-party providers are required to handle your data securely and comply with applicable privacy laws.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including:

  • Order-related data – Retained for at least 6 years to comply with tax and accounting regulations.
  • Marketing data – Retained until you opt out or request deletion.

After this period, data is securely deleted or anonymized unless required for legal reasons.

6. Your Rights Under GDPR

Under the UK GDPR, you have the right to:

  • Access your data – Request a copy of the personal data we hold about you.
  • Rectify your data – Update incorrect or incomplete personal details.
  • Erase your data ("Right to be Forgotten") – Request deletion of your personal data (subject to legal retention requirements).
  • Restrict Processing – Request to limit how we use your data.
  • Object to Processing – Opt out of marketing communications or automated decision-making.
  • Data Portability – Request transfer of your data to another service provider.

To exercise your rights, email info@outdoorfuntoys.co.uk with your request. We will respond within 30 days.

7. Data Security

We take data security seriously and implement technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. These include:

  • SSL encryption for secure transactions.
  • Secure servers for storing customer data.
  • Restricted access to sensitive information.

However, no online data transmission is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Cookies & Tracking Technologies

Our website uses cookies to enhance user experience, analyze site traffic, and personalize content.

 

Types of Cookies We Use

  • Essential Cookies – Required for site functionality (e.g., shopping cart).
  • Analytics Cookies – Help us understand how users interact with our website (Google Analytics).
  • Marketing Cookies – Used for personalized advertising and retargeting.

You can manage or disable cookies through your browser settings.

For more details, visit our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., manufacturer websites, social media pages). We are not responsible for their privacy practices, so we recommend reviewing their policies separately.

10. Updates to This Privacy Policy

We may update this policy periodically to reflect legal, operational, or business changes. The latest version will always be available on our website, with the last updated date displayed.